Marketing Automation

With automated marketing, you can manage many marketing communications channels at one time.

Automated marketing systems make it possible to repeat and personalize certain tasks and communications over and over as needed.

You can send customized messages designed to push prospects and leads along the sales process –depending on the actions taken on your website.

Better Customer Service

Customers were already growing smarter and more well-informed before the digital revolution. Now technological change is adding fuel to this trend.

Potential customers and clients can look up information instantly on the problem or need they are experiencing. They can also research potential solutions, your company, its products as well as the competition.

MarTech also gives businesses the ability to meet the growing needs of customers. It also makes it possible to serve, educate, inform and entertain people in a more personalized manner.

Direct Audience Engagement

MarTech tools allow you to manage social media in a way that achieves your organizational goals. With social media, MarTech makes it possible to gather statistics, automate and schedule messaging, issue reports and meet online to collaborate.

MarTech lets you know who is using your content, when, where, and even why. You can now track every action anyone takes on your website and you can send them personalized content based on their behavior. Marketing technology also allows companies to remarket to past buyers and prospects.

Improved Lead Generation

No marketing campaign can happen without leads. MarTech has made it possible to generate a large volume of high-quality business leads faster than ever before.

Some of the chief lead generation methods are online ads, SEO (Search Engine Marketing), and email campaigns.

Multi-Channel Data Collection and Analysis

MarTech makes it possible to track and observe prospect and consumer behavior across the sales cycle. Now, marketing technology even makes it possible to track behavior across multiple platforms at once. This is aided by the proliferation of digital devices, including phones and tablets.

Enhanced Alignment Between Marcom Efforts and Goals

The data generated by MarTech tools can be used to ensure that sales and marketing efforts are in complete alignment with organizational strategic goals. Strategic copy can be modified as needed on an ongoing basis.

Ask Yourself Whether Technology is Required at All

MarTech and the employees that go with it are a significant investment and take commitment to manage effectively. You should never adopt new technology just because of a sense of pressure to keep up with the times. Every technological solution your company adopts should support your strategy and be judged based on the Return on Investment (ROI) it produces.

Stick to the Basics

It is tempting to chase after every new piece of technology that enters the market, especially if you know or suspect your competition is using it.

But there are thousands of choices, and you are better off sticking with a few tools and platforms that you have the expertise to run profitably. Your MarTech experts should understand how each piece of technology fits into the organization’s strategy and goals. Every piece of technology you adopt should support the organization’s goals.

Let the Marketing Strategy Guide MarTech

The entire purpose of investing in MarTech tools and personnel is to support the corporate marketing strategy. Every tool should help achieve marketing objectives.

Hire Good People When MarTech is Vital for Success

When you have considered your goals and decided your business requires the adoption of technology, get the right qualified MarTech employees on staff to help you use the technology intelligently.

MarTech specialists are a bridge between the Marketing and IT Departments. They understand both worlds and speak the language of each. You will need some good MarTech people in your company when you decide that your technology needs to translate into real competitive advantage.

Qualified MarTech staff can look at your needs and recommend rational, informed options for MarTech investment. MarTech experts can collect and analyze data and translate these into meaningful business insights. They can communicate between technical and non-tech employees. They can also help you make intelligent choices when it comes to privacy issues. We are entering a future without 3rd party cookies, and privacy is becoming a major strategic concern.